Curve modeling agencies : inclusive modeling

This segment exists to expand representation in fashion and advertising, not to prescribe a target body shape. I list here 55 verified agencies with a curve division. Demand comes from real pressure from brands to include more diversity in campaigns, driven by consumers and retailers. The vocabulary itself varies by market : grande taille in France, curve in the English-speaking world, plus-size or body positive depending on brand positioning. These terms do not cover exactly the same thing, and each agency has its own size benchmarks, which vary by country and target client. What I look at first is how much space the agency gives to its curve division : is it treated on par with the others, with real placements, or is it just a marketing display with no follow-through. No serious agency will ask a model to change their weight to better fit a grid.

How to choose a curve-focused agency

• 1Check that the agency treats its curve division on par with the others : models genuinely showcased, visible recent placements.
• 2Ask about the size benchmarks used by the agency : they vary by market and by target client.
• 3Be wary of agencies that use diversity as a marketing argument without any real placements to show.
• 4Refuse any request to lose or gain weight to better fit a criterion : no serious agency requires that.
• 5Compare the agency book and ask about regular clients : curve demand is driven by specific, identifiable brands.

Frequently asked questions