BNM (Be Natural), modeling agency in Tokyo

Founded in 1989 by Yasuaki Kazawa, BNM (Be Natural) is a Jingumae (Shibuya, Tokyo) agency representing Japanese and mixed models, women and men, for runways, editorials, campaigns and advertising. It focuses on discovering and developing new faces and maintains relationships with the major fashion capitals (Paris, Milan, London, New York, Korea).

How do I apply to this agency?

Applications go through BNM (Be Natural)'s official website. Prepare natural, recent photos with no retouching. A serious agency will never ask you to pay to be represented.

Is this agency reliable?

BNM (Be Natural) is listed in the ModelGlance directory because I checked its contact details manually. No agency pays to appear here, and there are no sponsored placements. A directory listing does not replace your own checks: make sure the agency holds a modeling agency license, which is mandatory in France.

Do I have to pay to be represented?

No. A legitimate modeling agency is paid by its clients, never by the models it represents: it earns a commission on your contracts. If BNM (Be Natural), or any agency, asks you for registration fees, a mandatory photo book or file fees, treat it as a red flag. Modeling is a profession, not a dream to be sold.

Which profiles does this agency represent?

BNM (Be Natural) represents women and men. For the exact criteria and the kind of portfolio expected, refer to the agency's official website.