Viva London, modeling agency in Londres

Viva London, founded in Paris in 1988 by Cyril Brulé and operating in London and Barcelona, is renowned for its boutique board of industry icons and legends: Natalia Vodianova, Raquel Zimmermann, Malgosia Bela, Liya Kebede, as well as contemporary stars such as Kaia Gerber, Rianne van Rompaey and Mica Argañaraz. The agency also launched the careers of Edie Campbell, Nora Attal and Kesewa Aboah. Strong men's division (Leon Dame, Jonas Gloer) and a Talent board shared with Viva Paris.

How do I apply to this agency?

You can apply directly through Viva London's form. Prepare natural, recent photos with no retouching. A serious agency will never ask you to pay to be represented.

Is this agency reliable?

Viva London is listed in the ModelGlance directory because I checked its contact details manually. No agency pays to appear here, and there are no sponsored placements. A directory listing does not replace your own checks: make sure the agency holds a modeling agency license, which is mandatory in France.

Do I have to pay to be represented?

No. A legitimate modeling agency is paid by its clients, never by the models it represents: it earns a commission on your contracts. If Viva London, or any agency, asks you for registration fees, a mandatory photo book or file fees, treat it as a red flag. Modeling is a profession, not a dream to be sold.

Which profiles does this agency represent?

Viva London represents women and men. For the exact criteria and the kind of portfolio expected, refer to the agency's official website.