Expenses
← Back to glossaryDefinition
Other terms in E
Exclusivity
Exclusivity is a contractual arrangement between a client and a model (via their agency) stipulating that the model will not work for competing brands during a defined period. This non-compete clause must be financially compensated. Agencies generally request territorial exclusivity from their models. Exclusivity protects clients' marketing investments and enhances brand image.
Modeling agency
A modeling agency is a specialized company that handles the promotion and professional development of its models. It ensures the connection between models and clients, negotiates and drafts contracts, manages accounting and administrative aspects. The agency works in service of its models and not the other way around, in exchange for a commission taken from their contracts. It plays a crucial role in career building and protecting the interests of its talents.
Mother agency
A model's mother agency is generally the first agency that discovered them and with which they began their modeling career. It defines the strategic direction of their career, places them in foreign partner agencies, and manages any difficulties (such as image rights recovery). The model may change mother agencies during their career. The mother agency receives a commission on each contract performed by the model, even abroad.
Agent
An agent is a person authorized and certified to perform the role of a modeling agency. In some countries like France, an agent's license is required. The agent is usually the owner or director of the modeling agency. They must possess the legal, commercial, and interpersonal skills necessary to represent and protect the interests of their models.